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Showing posts with the label Thomas J. Lipton

THE WHISTLER Hits the right note every time!

MARCH 19, 1955               THE BILLBOARD                 TV FILM          5 THE WHISTLER Hits the right note every time! Overnight, the eerie note of The Whistler ’s signal has struck a responsive chord with viewers and sponsors alike. WITH VIEWERS: In Spokane, The Whistler hit a 30.5 rating the first month…27.8 in Salt Lake City. In Cincinnati it soared to 30.4 (up 39%) in two months. Audiences are big everywhere, and 4 out of 5 viewers are adults. ”So the show’s a natural… WITH SPONSORS: Signal Oil and Thomas J. Lipton, Inc. picked it up right from that start, regionally. Among others: Block Drug, Hamm’s Beer, Household Finance, Necchi Sewing Machines, Safeway Stores. Call us today for a private screening and details on this 39-week series: its big-name stars, and its heads-up merchandising and promotion which translates audiences into customers. CBS TELEVISION FILM SALES New York, Chicago, Los Angeles, Berian, San Francisco, Delles, Atlanta, Detroit and