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More Than a Crooner: Sinatra Uses Words as Music in Tolerance Battle

MORE THAN A CROONER SINATRA USES WORDS AS WELL AS MUSIC IN TOLERANCE BATTLE THERE are people who think FrankSinatra should climb down off his soapbox and stick to swooning the bobbysoxers. Intolerance, they will inform you, is a hot potato which has no business being kicked around as a publicity stunt by a radio crooner. But let all such skeptics be advised the Frankie Boy’s pitch for racial and religious understanding is the furthest thing from a publicity promotion. In fact, any good press agent would have counseled Frank that he’s putting his career in jeopardy to mention tolerance either pro or con. But Frank isn’t particularly concerned over the threat to his Hooper rating or box office appeal as a result of his campaign against discrimination. He plans to go right on beating the drums for tolerance and if his career crashes as a result, well, let it crash. The public got its first inkling that Frankie Boy’s emotions ran deeper than casting a romantic spe