Household May Drop ‘Whistler’
NEW YORK, Aug. 7—Household Finance, which sponsors The Whistler over the Columbia Broadcasting System(CBS), this week reportedly decided to drop the mystery airer when the current period runs out September 15. The program is on Wednesdays at 10 p.m.
Sponsor is undecided about the future radio plans, but may take a flier on another show, possibly on a different web, later in the fall.
La Vally, Inc., is the agency.